Over the past 5 years or so I’ve been part of the team at Madrinas. We’re a unique online coffee and tea brand. Merch is always a hard conversation for us. We also do a lot of collaborative merch well but always get stuck on how we make our own merch great and useful for people. Open to constructive criticism!
Collaborative merch working well is a real signal that your audience wants to be part of something. The gap with in-house merch often comes down to clarity: what does Madrinas stand for beyond coffee? Your own merch should answer that question without explanation. Start there. What would someone wearing your gear be saying about themselves?
Over the past 5 years or so I’ve been part of the team at Madrinas. We’re a unique online coffee and tea brand. Merch is always a hard conversation for us. We also do a lot of collaborative merch well but always get stuck on how we make our own merch great and useful for people. Open to constructive criticism!
Collaborative merch working well is a real signal that your audience wants to be part of something. The gap with in-house merch often comes down to clarity: what does Madrinas stand for beyond coffee? Your own merch should answer that question without explanation. Start there. What would someone wearing your gear be saying about themselves?